The Dry Text Co.
Dry mode on. The name is accurate now.
edited 11:48 pm. it's always 11:48 pm.
don't go by the name.
← co. as in company. and cold coffee.
We build shopfronts. Not the wooden kind — the website, the words on it, and the tools behind it. From Ahmedabad, for brands anywhere in the world.
- fix the name
- build the site
- hear from you
the pen is the founder. the founder is the pen.
Who we are
Written in Ahmedabad. Read anywhere. A shopfront is whatever a customer sees before they decide — a website, a menu, a profile, one line in a search result. We write what it says, build the thing it sits on, and make what’s behind it work. For brands that want to sound like someone, not something.
ContentMarketingAdvertisingBrandingWebsitesStrategy
pick one. or all six.
See what’s included →Contents
What's in this notebook
Rough copy, fair copy
Rewritten while the chai was still hot.Practice rewrites.
Practice rewrite · a wedding card printer
Designer wedding cards at best rates.
The aunties will judge the food. Not the card.
Time taken: 1 cutting chai
nobody paid for these. we couldn't help it.
Practice rewrite · a kite shop
All types of kites available.
Built for Uttarayan. Tested on the neighbours.
Time taken: 1 cutting chai, reheated
Rub the old lines out with the eraser.Tap an old line to rub it out.
A small game
The tagline machine.
Spin it. Get a tagline. If one makes you laugh, send it our way.
results not legally binding.
One line, on the house.
Send us one line from your brand, like a tagline, a bio or a caption. We'll send it back better within a day. Free.
If we both like the result, we might ask to show it here.
no catch. you might just want more.
Notes from clients
“Very Gen Z approach.”
we've decided it's a compliment.
Self-published
Things nobody briefed us on.
Client work arrives with a brief. These didn’t. Same studio, same red pen, except the client is us — which means nobody gets to approve the jokes.
the client was us. the client was difficult.
Faro Ahmedabad
Ahmedabad’s market streets, rebuilt in 3D. Make an avatar, walk Gurukul Street, visit the shops that are actually there.
First street in prototype
Nom Nom
QR ordering for cafes. Guests scan the table, browse the cafe’s own menu and order. Staff see it at the counter.
In design
more when they’re ready.
See the shelf →Contact
Hire the pen.
one minute. four blanks.